About | CPG Navigator

Our team members have been invited to present industry insights at leading organizations.

Food Manufacturers: PepsiCo, Kraft, Campbell's, Sara Lee, ACH Foods, Ocean Spray, Cargill
HBC Manufacturers: Colgate, Church & Dwight, Glaxo SmithKline (GSK)
Non-Food Grocery Manufacturers: P&G, Kimberly Clark, Church & Dwight, SCJohnson
Retailers: Walmart, Kroger, Albertsons, Walgreens, Giant Eagle, Winn Dixie, IGA
Conferences: NACS, NACDS, FMI, Consumer 360, ECRM Events, Category Management Association
Media Leaders: Sony, Disney, Warner Brothers, Paramount, NBCUniversal, 20th Century Fox
Financial Organizations: Citigroup, Morgan Stanley, UBS
Academic: Yale, Loyola, Elmhurst College, Western Michigan, TCU

Meet Our Advisory Council

Tom Pirovano - https://www.linkedin.com/in/tom-pirovano/
Expertise: POS Data, Consumer Panel, Unify, Category Management, Google Analytics, Advanced Excel
Formerly at: NielsenIQ, Circana-IRI, Numerator, ECRM, Perficient

Patty Basche - https://www.linkedin.com/in/patriciabasche/
With a Master's in International Management and leadership positions at Kantar, Nielsen and NPD, Patty brings a broad knowledge of POS, consumer panel, CPG account management, and global operations

Brian Cluster - https://www.linkedin.com/in/briancluster/
Expertise: Category Management, Consumer Insights- Quantitative Research, POS, Panel, Geodemographic data, White Space Analysis, Content development, Blogs, White papers, Speaking engagements

Mark Griffin - https://www.linkedin.com/in/mark-griffin-7065468/

President and Founder at Griffin Executive Search, Expertise in Senior-Level Talent, Certified Scrum Master

Heather Kassens - https://www.linkedin.com/in/heather-kassens/

With a successful career at Nielsen, Arbitron, and advertising agencies, Heather's expertise spans client service, account management, quantitative and qualitative research, and media planning and buying.

How is CPG Navigator better?

FAST - We focus on delivering measurable results in a week or less.
PRIORITIZED - We identify priority opportunities for each brand before lengthy and expense projects.
MEASURED - We coach our clients to measure the dollar impact of each recommendation.

Consumer brands spend billions on market data, insights, and recommendations to grow their brands. But few brand leaders measure and prioritize the value of outcomes driven by these recommendations.

Most brand teams struggle with these basic questions:

What's the dollar value of recent recommendations provided by your insights teams and data providers?
Which were the top insights/recommendations in the past year based? Was each presented with an estimated opportunity value?
How many insights projects did not lead to actions taken? Were the learnings shared and archived?
What is your process for sharing and archiving insights rather than relying on personal expertise?